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SPINS is the single source information provider for the natural and specialty products industry and a key data partner of NCG. Since 1995, SPINS has provided the only source of quantifiable information on Natural, Organic and Specialty Product sales across retail channels. In addition to providing data and insights, SPINS provides a common language, the SPINS Product Library, that NCG co-ops may use to analyze consumer, retail and market dynamics and improve their business operations.
SPINS launched new retailer reports in its reporting platform, SATORI, which allows you to gain deeper insights into your store’s performance as well as the market. Each co-op is issued one set of SATORI login credentials, provided to your NCG Designated Representative (usually a General Manager).
How It Works
Co-ops submit data to SPINS directly out of the co-op’s Point of Sale system each week. This data is made available to retailers through SATORI. SATORI allows you to gain insights through online dashboards and view data dynamically. With a few simple clicks, you can dive deeper into the data to better understand the competitive landscape within your business and get to work on category management tasks including category assessments and assortment reviews.
SPINS data is available to NCG co-ops through a variety of reports accessed from SATORI, a web-based reporting tool. As part of our partnership with SPINS, NCG has access to a key account database for all NCG stores. This database allows us to track retail sales by co-op, understand our aggregate item level movement as well as regional trends, and is used by NCG purchasing department staff in planning promotions and retail tools for co-op staff.
Accessing Data
Access to SATORI is available to all co-op staff. There is one co-op username and one password per co-op which can be shared among all SPINS users at the co-op.
In order to maintain the security of NCG’s SPINS data, your co-op’s SATORI password (not the username) is automatically reset every 90 days. Kelly Hanson, the SPINS business analyst who works with NCG, e-mails the new portal password to each co-op’s designated representative following each reset. Password resets will occur on the following days:
- Mar 28, 2025
- Jun 28, 2025
- Sep 26, 2025
Submitting Data
The data requirements and instructions for reporting weekly sales data to SPINS are available below. Inquiries about or problems with submitting your data to SPINS should be directed to:
Mary Banach
SPINS Product Manager
Email: mbanach@spins.com
SPINS Client Insights Retail Managers
As part of our partnership with SPINS, NCG is assigned three on-site consultants who work out of NCG’s Saint Paul office.
Kelly Hanson
Senior Retail Insights Manager
Email: khanson@spins.com
Carly Kabelac
Retail Insights Manager
Email: ckabelac@spins.com
Mary McGrath
Retail Insights Manager
Email: mmcgrath@spins.com
Program Details
SPINS is the single source information provider for the natural and specialty products industry and a key data partner of NCG. Since 1995, SPINS has provided the only source of quantifiable information on Natural, Organic and Specialty Product sales across retail channels. In addition to providing data and insights, SPINS provides a common language, the SPINS Product Library, that NCG co-ops may use to analyze consumer, retail and market dynamics and improve their business operations.
SPINS launched new retailer reports in its reporting platform, SATORI, which allows you to gain deeper insights into your store’s performance as well as the market. Each co-op is issued one set of SATORI login credentials, provided to your NCG Designated Representative (usually a General Manager).
How It Works
Co-ops submit data to SPINS directly out of the co-op’s Point of Sale system each week. This data is made available to retailers through SATORI. SATORI allows you to gain insights through online dashboards and view data dynamically. With a few simple clicks, you can dive deeper into the data to better understand the competitive landscape within your business and get to work on category management tasks including category assessments and assortment reviews.
SPINS data is available to NCG co-ops through a variety of reports accessed from SATORI, a web-based reporting tool. As part of our partnership with SPINS, NCG has access to a key account database for all NCG stores. This database allows us to track retail sales by co-op, understand our aggregate item level movement as well as regional trends, and is used by NCG purchasing department staff in planning promotions and retail tools for co-op staff.
Accessing Data
Access to SATORI is available to all co-op staff. There is one co-op username and one password per co-op which can be shared among all SPINS users at the co-op.
In order to maintain the security of NCG’s SPINS data, your co-op’s SATORI password (not the username) is automatically reset every 90 days. Kelly Hanson, the SPINS business analyst who works with NCG, e-mails the new portal password to each co-op’s designated representative following each reset. Password resets will occur on the following days:
- Mar 28, 2025
- Jun 28, 2025
- Sep 26, 2025
Submitting Data
The data requirements and instructions for reporting weekly sales data to SPINS are available below. Inquiries about or problems with submitting your data to SPINS should be directed to:
Mary Banach
SPINS Product Manager
Email: mbanach@spins.com
SPINS Client Insights Retail Managers
As part of our partnership with SPINS, NCG is assigned three on-site consultants who work out of NCG’s Saint Paul office.
Kelly Hanson
Senior Retail Insights Manager
Email: khanson@spins.com
Carly Kabelac
Retail Insights Manager
Email: ckabelac@spins.com
Mary McGrath
Retail Insights Manager
Email: mmcgrath@spins.com
