Building PR Equity – How Effective Proactive Communications Can Build Resilience: Video

As a co-op, you can spend years building a positive reputation in your community, but it can take only hours for that reputation to be severely damaged. How can you build resilience for a communications emergency or crisis that will inevitably arise?  By creating PR Equity.

This recorded webinar from June 2022 outlines why it is important to foster a strong PR reputation, how it can be done on a minimal budget and the 7 steps a co-op can take to create and nurture PR Equity.