Co-op Awareness Videos

NCG has two animated videos that use “common co-op messaging” (research-based, consumer-friendly explanation of co-ops that all NCG members are encouraged to use).  The objectives of these videos are to:

• Increase understanding of food co-ops among those likely to be interested
• Pique interest enough that viewers want to find out if a co-op is near them
• Reinforce current shoppers’ understanding of and commitment to shopping at co-ops

NCG uses these videos to promote co-ops on our consumer-facing website and social media channels. We also make the videos available for co-ops to use. Please note that NCG co-ops are licensed to use these videos for paid social media advertising through December 31, 2027. After that point they may only be used for unpaid purposes (e.g. website, YouTube, and social media are okay, but no paid advertising).