Managing Public Relations Guide

This guide will help your co-op develop and maintain a strong, proactive PR communications infrastructure and successfully manage unforeseen issues that will inevitably arise. It seeks to help you:

• Strengthen overall lines of communications with key audiences.
• Gain a stronger grasp of the local media landscape.
• Be prepared for and manage PR communications issues and crises as they arise.
• Leverage social media as a powerful communications tool.
• Discover and use additional foundational tools and sources of support.