Field Day Brand Sale Resources
November is a time when many families and friends come together around good food — but we are all feeling the stress of inflation and more affordable options can make a big difference for folks this time of year. Fortunately, we’re in a position to help everybody stretch their grocery budget by offering promotional pricing on all Field Day products — that’s over 300 Field Day SKUs — in the November A/B promotional periods.
November is a hectic month with more shoppers and larger transactions in your stores. This increased traffic means we get to introduce more shoppers to affordable, high quality Field Day products for holiday entertaining season and all year long.
Grocers benefit greatly from the widespread celebration of Thanksgiving, and at the same time, we acknowledge that the Thanksgiving myth is inaccurate and harmful to Indigenous communities. In recognition, NCG is partnering with NĀTIFS and donating $0.05 to for every Field Day product sold during November A/B promotional periods. NĀTIFS is an Indigenous-led organization working to strengthen Native foodways nationally. NCG estimates that this campaign will result in a donation of at least $130,000 to NĀTIFS!
In addition to lower promotional costs on Field Day products, NCG support for the campaign includes:
- Select Field Day products featured in the Co+op Deals flyer and Co+op Deals app.
- Competitively priced, seasonally relevant branded products to complement Field Day offers.
- Free in-store marketing materials for each store participating in Co+op Deals (see Appendix B)
- NCG-funded national Facebook advertising of the sale
- A contest to reward exceptional promotion and advertisement of this campaign. Nine prizes totaling $51,000 will be awarded in three co-op size categories! Enter the contest before end of day December 17, 2025. See the overview document below for complete contest rules.
- An opportunity for co-ops and their shoppers to strengthen Indigenous foodways: for every Field Day item purchased during the November A & B promotional period, NCG will donate $.05 to NĀTIFS, an Indigenous-led organization dedicated to strengthening Native foodways.
Co-ops wishing to opt out of free materials may do so with an opt out email by Sept 12.
***Note: Due to the uncertain availability of Field Day canned beans, NCG has removed cannellini beans from the product images featured on most of the event materials. Updated design and print-ready files are now available at the link below. The optional ceiling dangers and window clings will include a canned bean image. You may remove the product grouping section from the window clings, if desired.