Program Overview
Co-op owners (members) are foundational to our identity as cooperatives. Co-op owners are typically more loyal than casual shoppers and may act as advocacates for the co-op and cooperative values in the community. It’s important to foster great relationships with owners and steadily convert shoppers to owners. NCG provides resources for marketing ownership, rewarding owners and understanding how owners and potential owners understand cooperatives.
Check out the Co+op brand guide for simple messaging about co-ops and ownership, like, “A food co-op is a grocery store owned by your community (and by you, if you choose). Co-ops are on a mission to make sure everyone has access to healthy, delicious food.” Imagine the impact if all NCG co-ops used this common language!
Program Details
Co-op owners (members) are foundational to our identity as cooperatives. Co-op owners are typically more loyal than casual shoppers and may act as advocacates for the co-op and cooperative values in the community. It’s important to foster great relationships with owners and steadily convert shoppers to owners. NCG provides resources for marketing ownership, rewarding owners and understanding how owners and potential owners understand cooperatives.
Check out the Co+op brand guide for simple messaging about co-ops and ownership, like, “A food co-op is a grocery store owned by your community (and by you, if you choose). Co-ops are on a mission to make sure everyone has access to healthy, delicious food.” Imagine the impact if all NCG co-ops used this common language!