Public Relations

Program Overview

Managing your co-op’s public relations (PR) is just as essential to a business as managing inventory or payroll.

This is because a strong, trusted reputation is a key part of your co-op’s brand. Your ability to serve your community and maintain a thriving co-op is directly connected to your ability to build and maintain goodwill with your members, shoppers, employees, local farmers and producers, national suppliers, neighboring businesses, area policymakers and fellow co-ops.

Find resources to help you with your co-op’s PR efforts below.

Program Details

Managing your co-op’s public relations (PR) is just as essential to a business as managing inventory or payroll.

This is because a strong, trusted reputation is a key part of your co-op’s brand. Your ability to serve your community and maintain a thriving co-op is directly connected to your ability to build and maintain goodwill with your members, shoppers, employees, local farmers and producers, national suppliers, neighboring businesses, area policymakers and fellow co-ops.

Find resources to help you with your co-op’s PR efforts below.

Program Resources

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