NCG’s November 2024 Field Day campaign — which featured promotional pricing on all Field Day products and raised funds for NĀTIFS — was designed to create a positive price perception leading up to the busy holiday season. Read about the campaign’s impact on customer traffic and sales, along with member feedback and a case study.
Whether in the produce, meat and seafood departments, or with prepared foods that showcase authentic Mexican recipes, or by featuring key grocery items, Cinco de Mayo offers your co-op numerous opportunities for merchandising and promotions that will inspire shoppers who celebrate the holiday.
Promotions that cultivate a positive price image can delight customers and give your co-op a competitive edge. Here’s how to enlist your creativity and NCG’s resources to make shoppers aware of these money-saving promotions and maximize the benefits to your co-op.
The Big Game seems to turn everyone into a football fan for at least one day. NCG offers resources that can help your co-op prep for the national food frenzy and help shoppers get ready to celebrate with food.
Whether you’re preparing for a holiday shopping surge or looking for a way to drive sales, consider setting up a case or stock-up sale for your shoppers.
Read about two co-ops that are enthusiastically embracing peach season. Ashland Food Co-op bought the season’s fruit crop and began managing the operations of a local orchard, while Open Harvest Cooperative Grocery went all in with a storewide promotion on Colorado peaches and peach-inspired products.
Lexington Cooperative Market is planning a Hispanic Heritage Month celebration featuring several different initiatives and promotions, including in-store demos, signage and a themed hot bar menu created in collaboration between staff and local chefs.
Taking advantage of a hit summer song, Oryana came up with a fun social media reel to promote extended hours and special deals on their hot bar and salad bar.
Families will soon be preparing for a return to the classroom. As you consider your co-op’s back-to-school promotions, thoughtful planning and coordination can help you succeed.
Successful prepared foods departments take extra steps to reach customers and get people excited about all they have to offer. This guide can help you craft fun and effective prepared foods promotions to bring new customers into the co-op and keep loyal customers coming back.
