More than just a sales flyer – Co+op Deals is NCG’s centerpiece promotional program. Find out how our coordinated marketing and promotional resources can help you make the most of Co+op Deals storewide.

In addition to the Co+op Deals biweekly sales flyers, shelf signage and bimonthly coupon books, NCG produces a variety of support materials – all available to you online. It all starts with an annual thematic calendar that incorporates trends data, food holidays and what’s seasonally available by region each month.

The calendar guides the content of the Co+op Deals flyer – including recipes, Fresh in the Deli, produce, cheese and lifestyle features. From here, consumer recipe cards, table tents, posters, end-cap headers and web-ready PDFs are created to help you support Co+op Deals promotions with demos, displays and online media. Similar resources support the bimonthly coupon books: newsletter copy, cover images and posters. And exclusive high-value new member coupons are offered quarterly to welcome your new owners.

To help co-ops plan ahead for seasonal, successful solutions-based promotions, NCG puts together the quarterly Promo Playbook. This provides merchandising suggestions that correspond with flyer content and highlights top-selling items. Monthly hot sheets supplement the playbook, and point out the highest-value deals each month so you can order and merchandise accordingly for maximum lift. Endcap planners offer planograms incorporating products on promotion, as well as seasonal cross-merchandising ideas.

Guiding the work of NCG staff is invaluable input from co-ops, provided through the Category Management Advisory Committee (CMAC), the Advising Branding for Co-ops Committee (ABC), and advisors from co-ops’ produce, deli and meat and seafood departments. We also rely on events like Convergence to get valuable insight into how the Co+op Deals program might work better for shoppers in your community.