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Marketing & Communications

The Next Generation of Consumers

Millennials and Gen Z are reshaping the consumer landscape, driving the next wave of growth through intentional, informed and values-driven choices. SPINS highlights key trends and sheds some light on mindset of “Next Gen” consumers.

Self-Care in the New Year

Consumers’ annual “wellbeing reset” will be upon us soon, and the new year offers an abundance of opportunities to engage shoppers with enticing promotions. Drive sales on seasonally appropriate wellness items with these tips to bring excitement to your store this winter.

Get Ready for the Field Day Brand Sale

The November Field Day brand sale will give co-op shoppers more affordable options to stretch their grocery budgets and stock up as they prepare for the holidays. Learn about the promotion, how it supports a donation to NATIFS, and how to optimize the campaign at your co-op.

NCG: Your Cooperative of Food Co-ops

October is Co-op Month — a time to bring awareness to the values and principles that guide us as cooperatives, and to celebrate the positive impact that co-ops have in their communities. Learn more about National Co+op Grocers, the cooperative created and owned by co-ops.

Celebrate the International Year of Cooperatives This October

The United Nations declared 2025 as the International Year of Cooperatives. Now is the time to lift up the people-centered businesses at the heart of our communities and economies! Share these co-op facts and ways to support co-ops with your owners and shoppers.

Retailing Tips for a Successful Oktoberfest

Oktoberfest is a great opportunity to drive traffic into the store with promotions following Labor Day. These merchandising and promotional tips will help your co-op capitalize on this holiday celebrating Bavarian culture.

Get Ready for Fall Trends: Back to School and Halloween

Get ready for fall! Parents know August through Labor Day is back-to-school season and they want to plan accordingly. Meanwhile, Halloween continues to evolve as preparations begin earlier and consumer behaviors change. SPINS offers tips to make the most of fall trends.

Support for Transgender, Nonbinary and Gender-Expansive People

Providing thoughtful and/or direct responses when transgender, nonbinary or gender-expansive individuals are misgendered or deadnamed is crucial for fostering an inclusive and affirming environment. Driven by a fervent desire to provide support to frontline workers at co-ops, this article shares examples drawn from convenings of LGBTQIA+ cooperators attending affinity groups offered during NCG conferences in 2023.

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