Top Seven Reasons to Use the Promo Playbook
NCG’s marketing, purchasing and fresh departments work with an advisory team of co-op staff in grocery, wellness, produce, deli and meat plus marketing, to develop quarterly Promo Playbooks.
Marketing & Communications
Benefits of FMI Membership
In order to help your co-op better respond to issues like these, NCG offers paid membership to the Food Marketing Institute (FMI) for all NCG co-ops.
Resources to Support Effective Co-op Newsletters
Communicate with shoppers and owners more efficiently and with greater impact using these new resources to streamline your co-op newsletter.
Marketing Preferred Practices
Whether you have your game down, are training new staff, or just want to refresh your own knowledge, our collection of preferred practices is easy to reference and covers many marketing essentials.
Bring On the Business with an Annual Marketing Plan
No matter what size your co-op is, or how large your marketing budget, the overall goal of a marketing plan is to increase sales and improve profitability while staying true to your mission.
Getting It Right: Advising Branding for Co-ops Committee
The Advising Branding for Co-ops (ABC) committee serves as an important resource for input and feedback on NCG’s turn-key marketing programs.
Are You a Co+op Deals Expert?
Co+op Deals is NCG’s centerpiece promotional program. Find out how our coordinated marketing and promotional resources can help you make the most of Co+op Deals storewide.
Co+op Explorers: A Healthy Adventure
Co+op Explorers is a program that can help make your store a favorite (and healthy!) stop for kids in your community.
Spring Flings and Other Fun Things
May is great. Not only is the weather mild and glorious pretty much across the country, there are holidays or celebrations nearly every week. That means party food! With so many promotional opportunities this month, plan early to maximize May sales. Use the Q2 Promo Playbook to build end caps and displays based on SPINS