Invite Your Community to Build a Climate-friendly Food System
Your co-op is a tremendous resource for people in your community who are interested in building a more sustainable food system, and the time to tell that story is now!
Marketing & Communications
Tips to Communicate Affordability with Social Media
Integrating price-focused posts in your social media will help show shoppers just how affordable the co-op can be.
More Shoppers, in a Flash!
Flash sales might be just the thing to inspire new shoppers to make a trip to your co-op. As a bonus, they also surprise and delight existing shoppers and reinforce a positive price image.
Preferred Practices: Start Here to Put Customers First
What does putting customers first look like at co-ops? NCG’s preferred practices contain lots of food for thought when it comes to customer-driven solutions that have been tested and successful at food co-ops.
Witness the Impact of Co-op to Co-op Trade: A Visit to La Riojana
Tag along on Heidi Traore’s trip to Argentina — you’ll find it’s easy to see the power of fair trade and co-op to co-op trade, and how interconnected La Riojana’s growers, employees and neighbors are.
Feeling Good about Field Day
NCG has negotiated with United Natural Foods, Inc. (UNFI) for great pricing on Field Day products to help your co-op stay competitive on pricing and product assortment in your local market.
Copy That! Save Money and Time with NCG’s FedEx Office Print Services
Need to print posters, banners or color copies? NCG has negotiated discounts with FedEx Office to offer co-ops convenient, cost-effective printing that will bring your ideas to life.
Broaden Your Appeal with “Good, Better, Best”
A strategic product and pricing strategy that appeals to a broad shopper base is essential to winning the customer count battle in the war for every dollar.
Reflecting Your Community: Use Research to Understand Co-op Shoppers
Co-ops are organizations rooted in community, but does your co-op reflect your community? NCG has a number of tools to help you assess who your shoppers are and what they are looking for.
Share Your Story with a Sustainability Impact Report
The popularity of “sustainability” as a marketing tactic makes it more important to share the message of your co-op’s positive impact in the community. Check out these helpful templates designed to promote your efforts.