Program Overview
NCG designed the Co+op brand to communicate all the great things co-ops offer. As a support brand, it is intended to be used in conjunction with members’ local brands while serving as a recognizable national brand for our “virtual chain.”
The Latin root “co” means “together”, and the symbol “co+” amplifies that message, bringing fresh energy to the word “co-op” and what it represents.
Co-ops that are interested in integrating the Co+op logo into their own co-op’s logo should refer to guidance for co-branding.
Program Details
NCG designed the Co+op brand to communicate all the great things co-ops offer. As a support brand, it is intended to be used in conjunction with members’ local brands while serving as a recognizable national brand for our “virtual chain.”
The Latin root “co” means “together”, and the symbol “co+” amplifies that message, bringing fresh energy to the word “co-op” and what it represents.
Co-ops that are interested in integrating the Co+op logo into their own co-op’s logo should refer to guidance for co-branding.