NCG Program

Customer Experience (CX) Program

Program Overview

Randomly selected shoppers receive an invitation to a web-based survey where they provide immediate feedback about their co-op visit. A survey invitation prints at the bottom of receipts and cashiers alert the shopper that they have been invited to take a survey. Shoppers rate their experience for specific departments they just shopped, as well as a few questions about their overall experience, and are encouraged to add specific comments or suggestions. Some optional demographic data is also collected.

The benefits begin immediately. The easy-to-use dashboard makes it simple for co-op staff to see the results immediately and take steps to improve the store experience. As more data is collected, the dashboard helps you identify days, times, departments, and aspects of the shopping experience that are key opportunities for improvement as well as those that are worth celebrating. Designated managers at each store can be instantly alerted to praise for staff members and to any issues for which a customer has requested a response.

Program Details

Excellent customer service is essential for a great shopping experience and is often identified as an area in which co-ops can differentiate themselves. Additionally, studies demonstrate a clear connection between shopper satisfaction and loyalty; highly satisfied customers return more frequently and purchase more. To that end, NCG has partnered with Service Management Group (SMG) to offer our Customer Experience (CX) Program.

Access CX Dashboard Here
(for participating co-ops)

CX Survey

Our CX Survey allows stores to capture post-transaction shopper feedback, measure satisfaction and improve customer loyalty – things that will ultimately help drive sales – because all co-ops have a tremendous opportunity to grow sales if they can connect with and be more responsive to customers. Co-ops can contact coop.support@ncg.coop to begin onboarding.

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Program Resources

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