Program Overview
NCG offers member and associate co-ops an array of customizable tools to help you plan robust thematic storewide promotions that appeal to and engage your consumers. These tools are based on seasonal sales data from SPINS, as well as input from store-level member advisory committees and feature thematic, on-trend feature items and suggested consumer-facing information. Please note: these resources should be considered confidential and proprietary and must not be shared outside of appropriate co-op staff.
Promotions Calendars
- Thematic Promotions Calendar: Includes dates and themes for each period, including holidays, heritage months and featured recipes. This resource is posted approximately 6 months before the beginning of each calendar year
- Co+op Deals Promotional Calendar: Outlines important dates for Promotions Liaisons, including promo period start/end dates; deadlines for each step of the Co+op Deals promotions process; and anticipated posting dates for support materials including the Promo Playbook and Endcap Planners
Find these in the resources section below.
Promo Playbook
The Promo Playbook is a “rolling document” that includes promotional information for a three-month period, and is intended to help NCG co-ops plan ahead for thematic promotions that go beyond center store, encompassing fresh departments and differentiating co-ops from the competition. Find this in the resources section below.
Hot Sheets
Hot Sheets were discontinued in Dec 2022. Hot Sheet content has been incorporated into other promotional planning tools.
Endcap Planners
Recommendations to assist merchandisers in developing thematic endcaps featuring items on promotion each period. Find these in the resources section below.
Program Details
NCG offers member and associate co-ops an array of customizable tools to help you plan robust thematic storewide promotions that appeal to and engage your consumers. These tools are based on seasonal sales data from SPINS, as well as input from store-level member advisory committees and feature thematic, on-trend feature items and suggested consumer-facing information. Please note: these resources should be considered confidential and proprietary and must not be shared outside of appropriate co-op staff.
Promotions Calendars
- Thematic Promotions Calendar: Includes dates and themes for each period, including holidays, heritage months and featured recipes. This resource is posted approximately 6 months before the beginning of each calendar year
- Co+op Deals Promotional Calendar: Outlines important dates for Promotions Liaisons, including promo period start/end dates; deadlines for each step of the Co+op Deals promotions process; and anticipated posting dates for support materials including the Promo Playbook and Endcap Planners
Find these in the resources section below.
Promo Playbook
The Promo Playbook is a “rolling document” that includes promotional information for a three-month period, and is intended to help NCG co-ops plan ahead for thematic promotions that go beyond center store, encompassing fresh departments and differentiating co-ops from the competition. Find this in the resources section below.
Hot Sheets
Hot Sheets were discontinued in Dec 2022. Hot Sheet content has been incorporated into other promotional planning tools.
Endcap Planners
Recommendations to assist merchandisers in developing thematic endcaps featuring items on promotion each period. Find these in the resources section below.