Program Overview
NCG negotiates trade support for products that are featured in one of three ways:
- Flyer promotions – products advertised in one of the 24 Co+op Deals flyers, and promoted in-store through the flyer and supporting shelf signs.
- Featured shelf promotions – products promoted in-store through supporting shelf signs.
- TPRs – unadvertised national and regional promotions which offer additional opportunities for in-store specials.
Featured and TPR promotions are typically national brands. However, efforts are made to include regional brands to accommodate geographic differences.
Program Details
NCG negotiates trade support for products that are featured in one of three ways:
- Flyer promotions – products advertised in one of the 24 Co+op Deals flyers, and promoted in-store through the flyer and supporting shelf signs.
- Featured shelf promotions – products promoted in-store through supporting shelf signs.
- TPRs – unadvertised national and regional promotions which offer additional opportunities for in-store specials.
Featured and TPR promotions are typically national brands. However, efforts are made to include regional brands to accommodate geographic differences.