Program Overview
Flash sales are designed to drive shopper excitement and urgency through infrequent, short-term, very deep discounted sales. They are an effective strategy for attracting new shoppers, earning additional trips from existing shoppers and highlighting the availability of selected items. They also reinforce a positive price perception for the co-op.
The Flash Sale promotions should be executed by co-ops individually (NCG does not negotiate deals for flash sales). Preferred practices for procuring products and promoting flash sales offer specific guidance for buyers and marketers.
For additional Flash Sale materials, find a link to Dropbox in some of the resources below.
Program Details
Flash sales are designed to drive shopper excitement and urgency through infrequent, short-term, very deep discounted sales. They are an effective strategy for attracting new shoppers, earning additional trips from existing shoppers and highlighting the availability of selected items. They also reinforce a positive price perception for the co-op.
The Flash Sale promotions should be executed by co-ops individually (NCG does not negotiate deals for flash sales). Preferred practices for procuring products and promoting flash sales offer specific guidance for buyers and marketers.
For additional Flash Sale materials, find a link to Dropbox in some of the resources below.