Our consumer research tells us that co-ops need to be more welcoming to shoppers and improve the customer experience. As a result, NCG is pursuing major projects around messaging co-op differentiators, using common owner rewards, and developing a more inclusive and customer-centric culture. In the meantime, what can we do to make people feel welcome at the co-op?
Hiring and training customer service–minded employees is an essential way to support the idea that customers are the heart of the co-op.
What does putting customers first look like at co-ops? NCG’s preferred practices contain lots of food for thought when it comes to customer-driven solutions that have been tested and successful at food co-ops.
Food co-ops are all about serving people. And to do that well, you need great employees. How can we leverage our strengths and communicate the benefits a co-op career to potential and current employees?
Strong peer support is crucial to help co-op managers navigate decisions that must take into account values and principles as well as the bottom line. Learn how NCG’s corridor networks nurture the community of co-op leaders.
