Signage struggles needn’t be an unsolvable riddle for your co-op. NCG offers a variety of design files to support your in-store sign needs, from everyday department pricing signs to local producer profile and staff pick signs. All of the templates are available as either Adobe InDesign or Illustrator files.

Designed to be a cohesive, turnkey solution, these materials work seamlessly with existing promotional signage and materials for NCG’s Co+op Basics and Co+op Deals programs. While the signs were developed to support co-branding, any member or associate co-op may use them.

Using templates from the Marketing Materials Catalog saves you the time and effort of creating basic signs from scratch. By streamlining mundane tasks like sign-making, you can devote more energy to promoting what makes your co-op unique in your community. And there are even signs in this kit to help you do that, too! Storytelling using local producer profiles and staff pick signs simply and effectively brings attention to those “better” and “best” items available only at the co-op, and encourages customers to trade up.

Good signage can make a shopping trip more enjoyable. While there is a lot of product information we’d love to share with shoppers, too much information makes choosing products difficult or frustrating. Offering too little or unclear information is equally unhelpful. These signs and materials reflect a clean esthetic and balance providing information with ensuring they are easy to read and digest at a glance. Signs are designed to be reprinted when information changes — say goodbye to stickers and hand-written updates.

The Marketing Materials Catalog will be updated as new templates are added or changes are made to existing materials.

Remember — signage clips, hardware and other merchandising aids are available from siffron (formerly FFR Merchandising) at a discount to NCG co-ops. And, be sure to check out our Co+op, welcome to the table Brand Guide for information on other resources such as direct mail and social media templates.