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Merchandising & Category Management

The Next Generation of Consumers

Millennials and Gen Z are reshaping the consumer landscape, driving the next wave of growth through intentional, informed and values-driven choices. SPINS highlights key trends and sheds some light on mindset of “Next Gen” consumers.

Self-Care in the New Year

Consumers’ annual “wellbeing reset” will be upon us soon, and the new year offers an abundance of opportunities to engage shoppers with enticing promotions. Drive sales on seasonally appropriate wellness items with these tips to bring excitement to your store this winter.

Get Ready for the Field Day Brand Sale

The November Field Day brand sale will give co-op shoppers more affordable options to stretch their grocery budgets and stock up as they prepare for the holidays. Learn about the promotion, how it supports a donation to NATIFS, and how to optimize the campaign at your co-op.

Cheese Tips for Holiday Entertaining

The holidays present a unique opportunity for co-ops to showcase specialty cheeses. Here are several tips that will help you give shoppers what they’re looking for, whether they’re entertaining guests or seeking a terrific party gift.

Get Ready for Fall Trends: Back to School and Halloween

Get ready for fall! Parents know August through Labor Day is back-to-school season and they want to plan accordingly. Meanwhile, Halloween continues to evolve as preparations begin earlier and consumer behaviors change. SPINS offers tips to make the most of fall trends.

Co-ops, Community, Co+nvergence!

Co+nvergence is back in 2025! We are preparing to welcome co-op promotions liaisons, grocery and wellness staff to St. Paul for an exciting conference filled with opportunities for education, networking, inspiration. Find out what the buzz is about and why Co+nvergence is loved by your co-ops, NCG staff and the natural products industry.

Love Local? Top Ways to Show It

Most NCG co-ops are great at supporting local farmers and suppliers, but how well are you sharing the love of local with your customers? We’ll look at some of the best ways to spotlight your local stories.

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