Program Overview
Developing an effective pricing strategy which supports a positive consumer price perception is critical to long-term success at retail. Co-ops can minimize pricing gaps compared to competition and improve their price image by leveraging the strength of NCG’s high/low promotions program (Co+op Deals) and complementing it by offering everyday low prices (EDLP) on select product segments and items. NCG recommends a single program name, Co+op Basics, for all EDLP pricing philosophies.
Note: Co+op Basics should be implemented as part of a comprehensive pricing strategy. Please review the recommended practice document.
Program Details
Developing an effective pricing strategy which supports a positive consumer price perception is critical to long-term success at retail. Co-ops can minimize pricing gaps compared to competition and improve their price image by leveraging the strength of NCG’s high/low promotions program (Co+op Deals) and complementing it by offering everyday low prices (EDLP) on select product segments and items. NCG recommends a single program name, Co+op Basics, for all EDLP pricing philosophies.
Note: Co+op Basics should be implemented as part of a comprehensive pricing strategy. Please review the recommended practice document.