Fair Foods and Fun, Without the Crowds
With its State Fair Foods promotion, Outpost Natural Foods Co-op found a way to offer shoppers some of the fun and energy of events, without encouraging crowds in the store.
Marketing & Communications
Looking Back on Recent Co-op Success Stories
In case you missed it: From hosting virtual events and holding online elections to repurposing store fixtures, co-ops are supporting their communities and showing innovation in creative ways during the pandemic.
Showing Staff Appreciation during COVID-19
Showing gratitude to employees and recognizing the vital work they do is not only crucial to their sense of wellbeing, but also provides a deepened sense of support while they continue to do essential work for their communities. Here are a few ways to recognize employees.
Prepared Foods Planning for the Holidays: 2020 Presents New Challenges
The long days of summer mean that it’s time to write orders for the holiday season. This year’s prepared foods planning brings with it many new challenges and more than a few uncertainties. Get a head start on planning with ideas from NCG’s prepared foods experts.
Co-ops Respond to George Floyd’s Murder
: Co-ops across the country are adding their voices to the call for justice for George Floyd and other victims of police brutality, as well as an end to systemic racism. See how co-ops are responding with words and action.
Advertising during a Pandemic?
There’s a role for advertising during a pandemic — and it will be required to keep the co-op thriving — but we’ll need to use different strategies and messaging than our usual playbook.
Rethinking Meal Solutions
While self-service food bars are closed for business, co-ops have found creative ways to keep providing shoppers with the convenient, healthy meals they crave with family-style heat-and-serve options.
Ingenuity and Generosity: More Ways Co-ops are Serving the Community During a Pandemic
Co-ops are adapting quickly to COVID-19, demonstrating ingenuity to meet their customers’ needs and serving their communities with generosity. Here are more examples of co-ops responding to the crisis with creative solutions.
Communication Tips for the COVID-19 Pandemic
After almost a year of pandemic, new challenges still pop up all the time. Here are some tips for formulating a strategy to communicate with shoppers.
Invite New Shoppers to the Co-op with Direct Mail Advertising
Extend an invitation to shop at the co-op that reaches people beyond your current owners. NCG offers templates and tools to support your direct mail advertising campaigns.