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Marketing & Communications

Creating Effective Prepared Foods Promotions

Successful prepared foods departments take extra steps to reach customers and get people excited about all they have to offer. This guide can help you craft fun and effective prepared foods promotions to bring new customers into the co-op and keep loyal customers coming back.

Willy Street Caps Off Busy Spring

Celebrating the recent opening of its new community space, Willy Street Co-op participated in an art gallery event and hosted a gathering with 22 nonprofit organizations to share stories about their work and grants from the Willy Street Co-op Community Reinvestment Fund. Read about the co-op’s vision for the space.

Attracting the Best Talent

Developing a talented co-op staff begins with using key elements of a strong co-op brand to help you recruit the best applicants. What story does your co-op tell potential employees?

Valley Natural Foods Hosts Event for Investors

The co-op’s open-house event to engage owners interested in exploring opportunities in C-Stock investment featured a presentation and conversation about the benefits of investing in the co-op and the cooperative community.

Keweenaw Co+op Promotes Precut Produce

When Keweenaw Co+op recently featured its precut fruit and vegetable offerings via the co-op’s Facebook page, it saw an opportunity not only to highlight the benefits of precut produce, but also to address issues of accessibility.

People’s Food Co-op Publishes Cookbook

In honor of its 50th anniversary, People’s Food Co-op – La Crosse & Rochester (PFC) created a cookbook to share with owners and shoppers. The book features recipes from the co-op’s kitchen, as well as recipes from local farmers and producers.

Co-ops in the West Respond to Extreme Weather

With winter weather in full force, many Western Corridor co-ops have had to adjust, adapt and pivot to deal with safety conditions, delayed deliveries and early closures. These challenges are difficult to plan for, but several co-ops got creative in how they responded.

Urban Greens Unveils New Fair Trade Mural

Fairtrade America selected the co-op to be the site for a mural that features a portrait of a cacao farmer, symbolizing the co-op’s community commitment to understanding the stories behind the products we consume daily.

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