Fair Foods and Fun, Without the Crowds
With its State Fair Foods promotion, Outpost Natural Foods Co-op found a way to offer shoppers some of the fun and energy of events, without encouraging crowds in the store.
Promotions
Prepared Foods Planning for the Holidays: New Ways to Celebrate
The coronavirus pandemic has shocked the foodservice industry on nearly all fronts and created a host of new challenges when planning for seasonal holidays. Thanksgiving, Christmas and New Year’s were once very predictable. Now deli operators need to consider new factors that may sway the buying habits of customers this holiday season, including: A surge
Looking Back on Recent Co-op Success Stories
In case you missed it: From hosting virtual events and holding online elections to repurposing store fixtures, co-ops are supporting their communities and showing innovation in creative ways during the pandemic.
Prepared Foods Planning for the Holidays: 2020 Presents New Challenges
The long days of summer mean that it’s time to write orders for the holiday season. This year’s prepared foods planning brings with it many new challenges and more than a few uncertainties. Get a head start on planning with ideas from NCG’s prepared foods experts.
Advertising during a Pandemic?
There’s a role for advertising during a pandemic — and it will be required to keep the co-op thriving — but we’ll need to use different strategies and messaging than our usual playbook.
Invite New Shoppers to the Co-op with Direct Mail Advertising
Extend an invitation to shop at the co-op that reaches people beyond your current owners. NCG offers templates and tools to support your direct mail advertising campaigns.
Solve the In-store Signage Riddle
Signage struggles? Take advantage of NCG’s cohesive, turnkey signage catalog featuring customizable design files to promote items in your co-op.
Five Ways to Welcome People to the Co-op
Our consumer research tells us that co-ops need to be more welcoming to shoppers and improve the customer experience. As a result, NCG is pursuing major projects around messaging co-op differentiators, using common owner rewards, and developing a more inclusive and customer-centric culture. In the meantime, what can we do to make people feel welcome at the co-op?
Tips to Communicate Affordability with Social Media
Integrating price-focused posts in your social media will help show shoppers just how affordable the co-op can be.
More Shoppers, in a Flash!
Flash sales might be just the thing to inspire new shoppers to make a trip to your co-op. As a bonus, they also surprise and delight existing shoppers and reinforce a positive price image.