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Research & Reports

Shoppers Are Redefining Wellness: Trends to Watch in 2022

Health and wellness remain top of mind, and people feel empowered to put themselves first. This mindset influences four trends that will continue to grow as we head into 2022, giving co-ops an exciting opportunity to connect with shoppers and help them on their wellness journey.

The State of the Natural Industry

Growth in eCommerce and wellness-focused products, craving convenience, eating more meals at home — SPINS breaks down key trends in the natural products industry at the midway point of 2021.

Quality Produce Is Important – for Both Customers and Co-ops

If you ask a co-op employee to identify a single department in which their co-op excels, they will often point you to the produce department. Most co-ops have established long-term relationships with suppliers and local farmers to offer a high-quality selection, and many co-ops promote the quality of produce as a key differentiator. While customers

Trends to Look for During Grilling Season

After more than a year of social distancing, expect customers to find any reason to come together for a backyard BBQ. To help retailers navigate the uncertain future, SPINS looked at trends that arose over the last year around summer menus.

The Year’s Trends: What 2020 Can Teach Us About 2021

2020 taught us a lot about shoppers’ priorities and what they’re thinking about when they head to the store. Looking at a 52-week period of data from SPINS Natural Enhanced Channel and SPINS Conventional Channel (powered by IRI), we found trends that emerged in 2020 and are positioned to take center stage throughout 2021.

Proceed with Intention

What do you do when the world turns upside down? During 2020, co-ops responded quickly to the many unknowns and challenges associated with the COVID-19 pandemic. We leaned on the cooperative principles and service to one another. And while our world remains volatile, uncertain, complex and ambiguous, there are reasons to be optimistic.

Make the Most of the CX Survey Reporting Feature

As customer trends change, so does the data, and with the pandemic in full swing, we know that our shoppers’ needs continue to evolve. The right tools and insights to evaluate your performance and monitor your in-store shopping trends are essential to keeping up with changes and understanding customer satisfaction over time.

Emerging Shopping Trends

The coronavirus outbreak is challenging co-ops to find ways to respond to new shopping behaviors and consumer priorities. Read about new shopping patterns to watch for, and some trends we expect to emerge.

Creating a Consistent Customer Experience

Do you know what time of day or day of the week is your store’s top performer when it comes to your customers’ shopping experience? Use the Customer Experience Survey to find opportunities for improvement. 

Working Together to Fund Resources for Organic Farmers

For food co-ops, working with local farmers is baked into what we do—it’s a key part of the special recipe that makes co-ops such awesome places to work and shop. As your national co-op, NCG leverages the long history of partnership between food co-ops and organic farmers to advocate for strong national organic standards. We also periodically fund organic research and educational resources for farmers that document organic farming knowledge, demonstrate the benefits of organic agriculture, share best practices and grow the domestic organic food supply.

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