2020 taught us a lot about shoppers’ priorities and what they’re thinking about when they head to the store. Looking at a 52-week period of data from SPINS Natural Enhanced Channel and SPINS Conventional Channel (powered by IRI), we found trends that emerged in 2020 and are positioned to take center stage throughout 2021.
In a tumultuous year that brought a global pandemic, a severe economic downturn and a resounding call for racial justice, co-ops have been a beacon of hope in responding to challenging circumstances.
What do you do when the world turns upside down? During 2020, co-ops responded quickly to the many unknowns and challenges associated with the COVID-19 pandemic. We leaned on the cooperative principles and service to one another. And while our world remains volatile, uncertain, complex and ambiguous, there are reasons to be optimistic.
In case you missed it: From hosting virtual events and holding online elections to repurposing store fixtures, co-ops are supporting their communities and showing innovation in creative ways during the pandemic.
The long days of summer mean that it’s time to write orders for the holiday season. This year’s prepared foods planning brings with it many new challenges and more than a few uncertainties. Get a head start on planning with ideas from NCG’s prepared foods experts.
NCG has a variety of resources that can help you score big sales on game day.
Signage struggles? Take advantage of NCG’s cohesive, turnkey signage catalog featuring customizable design files to promote items in your co-op.
Get your game on! Maximize sales of game day favorites like avocados, wings and deli trays for your fresh department with merchandising tips from NCG’s fresh program managers and retail specialists.
Flash sales might be just the thing to inspire new shoppers to make a trip to your co-op. As a bonus, they also surprise and delight existing shoppers and reinforce a positive price image.
A strategic product and pricing strategy that appeals to a broad shopper base is essential to winning the customer count battle in the war for every dollar.
