Top Seven Reasons to Use the Promo Playbook
NCG’s marketing, purchasing and fresh departments work with an advisory team of co-op staff in grocery, wellness, produce, deli and meat plus marketing, to develop quarterly Promo Playbooks.
Benefits of FMI Membership
In order to help your co-op better respond to issues like these, NCG offers paid membership to the Food Marketing Institute (FMI) for all NCG co-ops.
Resources to Support Effective Co-op Newsletters
Communicate with shoppers and owners more efficiently and with greater impact using these new resources to streamline your co-op newsletter.
Think Outside the Wellness Aisle
Are customers bypassing your wellness aisles as they fill their carts with grocery items? Give sales a boost with these ideas for cross-merchandising wellness items throughout the co-op.
Marketing Preferred Practices
Whether you have your game down, are training new staff, or just want to refresh your own knowledge, our collection of preferred practices is easy to reference and covers many marketing essentials.
Catch These Sustainable Seafood Resources
Help shoppers learn more about the sustainable fish and seafood options available at your co-op with these tools from Marine Stewardship Council and Monterey Bay Aquarium.
Sustainability Case Studies
To help spark your co-op’s engagement in sustainability efforts, NCG offers case studies highlighting projects that have saved your fellow co-ops energy, money and other resources.
Bring On the Business with an Annual Marketing Plan
No matter what size your co-op is, or how large your marketing budget, the overall goal of a marketing plan is to increase sales and improve profitability while staying true to your mission.
Cultivating Productive Relationships with Local Farmers
Everybody loves the local growing season! Following these tips to foster and maintain good working relationships with local growers can have a big impact on co-op success, as well as help to create a vibrant local food system.
Inventory Services You Can Count On
Conducting regular, accurate inventories is a requirement for running a successful store. NCG offers discounted inventory counting services that help co-ops realize cost savings and other benefits.
