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Marketing & Communications

Oryana Co-op Wins Award for Business Growth

Acquisition of a Lucky’s Market location from bankruptcy enabled Oryana Community Co-op to double sales in two years, help the local economy and give back to the community, despite the uncertainty and challenges of the pandemic.

Mississippi Market Passes $1M in Round-up Program

Since 2015, Mississippi Market customers have made donations at the register to benefit local nonprofit organizations working primarily in the areas of food access, racial and social justice, and local food system support.

Using NCG Promotions for a More Positive Price Image

Co+op Deals, Flash Sales and BOGO help co-ops extend value to customers and project a positive price image. To ensure shoppers are aware of these money-saving promotions and maximize the benefit to your co-op, learn more about NCG’s resources and capture the full potential of these programs.

Creating Effective Promotional Plans

Effective promotional planning is based on a strong foundation and knowing what your co-op wants to accomplish. A strong promotional plan will leverage the strengths and resources of the team to create a promotion that benefits all stakeholders — shoppers, vendors, staff, your co-op and your community. Here are some examples, ideas, tools and inspiration

Building a Successful Promotional Planning Team

Using cross-functional store teams to plan promotions can be a great way to create effective promotional programs that are fun and engaging for your customers, position the co-op as an exciting destination, and communicate your values to the community. 

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